The correct way to advertise a student spare room or property
A quick internet search shows competition to rent a student spare room or student property is fairly fierce. In this post, we’ve put together some useful tips which if used, will help your spare student room advert or student property stand out!
Create a Catchy Advert Title
Advert titles should be short and descriptive, which will quickly allow students to get a good feel about what’s being offered. A common mistake we see from many landlords advertising a student spare room or property is advert titles which are too short and undescriptive, or advert titles that contain far too much detail.
Take a look at the examples below to see an illustration of these common mistakes:
Bad Title Examples
- Too Short and Undescriptive: Student Spare Room Available
- Too Long, and To Much Detail: Student Spare Room available for rent to students in a five-bedroom home and lovely housemate located in Manchester with En-suite and all Bills Included
Remember you don’t normally need to include too many descriptive details in the title. Some details will be covered elsewhere in the advert, others like the location will be filtered out when in search results.
Good Title Example
- Readable Length and Descriptive: Student Spare Room in Modern Home with En-suite, Bills included
This advert title isn’t too long but highlights the main key features students will likely be interested in.
Use Quality Images
The old saying.. ‘A picture speaks a thousand words’ has some truth to it. It should come as no surprise that ads with pictures have better conversion rates. Another important point to consider is using pictures which show the room or property in it’s best possible light.
Images should be bright and clear and the room should be tidy and clutter-free. If you have a student home with multiple rooms, use a cosy or modern-looking room as the main image. To crop or edit your images use a tool like photoresizer
Focus On Selling Points
When adding advert details, concentrate on the selling points, this could be plasma TV’s in each room, inclusive bills, a great location etc. Each room or property will have it’s own unique selling points and it’s important to point these out.
Provide As Much Info As Possible
Where possible, provide as much info as you can in your advert. Most student accommodation platforms, like DiggzHunter will prompt you with fields which cover various information points students are interested in.
When creating your advert, not all fields will be mandatory but filling in as many as possible will be helpful to students and adverts that do so are likely to fill more quickly.
Keep Descriptions Brief and Precise
Having taken onboard each of the above points, you want to keep your overall description as brief and precise as possible, too wordy and people will move on, too short and they may just ignore your ad. Ad descriptions are a great chance to provide info on those unique selling points and any other points which the mandatory fields haven’t covered.
Also important is correct grammar and spelling, a useful tool is something like Grammarly.
Keep Your Advert Updated
It’s important to update the state of your room or property, this has two benefits:
- You won’t be contacted by students about a property which is already rented
- Students won’t be put off when they discover you haven’t bothered to update your listings
We understand that leaving adverts running can be beneficial in terms of visibility. Here at Diggzhunter, we provide an option which allows you to mark your advert as rented. This provides the benefit of visibility but also lets students know that the room or property is no longer available.
Where to Advertise a Student Spare Room?
That pretty much sums everything up. If you apply each of these steps then you’ll be one step closer to getting your advert noticed and rented out.
If you have a spare student room or a student property you’re looking to rent out and would like to reach a wide pool of students, you can do so here at DiggzHunter for Free. Simply sign up and create your free listing. and get your student room or student home noticed.